The warranty is a useful tool to:

The warranty serves as a significant reassurance to customers regarding the quality and reliability of a product. When a company offers a warranty, it communicates confidence in the product's performance and durability, which can enhance the customer's trust in the brand. Customers often perceive a warranty as an indication that the manufacturer stands behind their product, which can alleviate concerns about potential defects or issues.

While a warranty may touch upon aspects related to pricing or return policies indirectly, its primary function is not to demonstrate superior pricing or detail return procedures. Instead, its focus is squarely on ensuring customers that they have protection against failures and that their investment is safeguarded. This reassurance can be crucial in the customer decision-making process, influencing their willingness to purchase and fostering customer loyalty.