It is appropriate to call the competition to make sure they carry the item the customer is looking for.

The stance that it is appropriate to call the competition to verify if they carry a specific item is rooted in a customer-centric approach to service. This practice demonstrates a willingness to go above and beyond for the customer, showing genuine effort to meet their needs. By reaching out to competitors, a customer service representative can provide accurate and helpful information, potentially guiding the customer to where they can find the desired product, even if it is not available at your store.

This approach enhances customer satisfaction and builds trust, as customers appreciate when companies prioritize their needs, even if it means directing them elsewhere. It can also create a positive perception of your company, as customers may remember that you were helpful and transparent, which could lead to future business when they have other needs.

Maintaining that level of service and providing comprehensive support positions you as a reliable resource in the marketplace, ultimately benefiting your establishment in the long run.